Our clients are literally living the learning process, they are immersed in it. Through structured or engineered experience, the practical application of daily activities is a powerful instructor. But lessons are not always processed as they should or could be. The processing of daily events may have to be engineered in such a way that the client is unaware, and therefore does not get derailed or lose focus or enthusiasm.
An Immersive (IM) creation (structured/engineered experience or learning moment) will need to address the desire of the population we serve to learn any time in any place, putting people in control of their learning destiny. Studies show that 90% of all learning today is informal, simple, short, and engaging. This is not to say we are ‘dumbing down’ learning for the sake of being short or narrow focused. Quite the opposite. When appropriately applied, Immersive can allow for deeper encoding, reflection, and practical retrieval—all necessary for the successful exchange of knowledge and learning application.
To be effective, an IM project must fit naturally into the daily workflow, engage clients in voluntary participation, be based in brain science (how people actually learn), adapt continually to ingrain the knowledge client’s need to recover successfully, and ultimately drive behaviors that impact specific outcomes.